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Tasked with designing a new feature for an existing app of a client chosen by my team.
Designed and built a prototype that seamlessly integrated the new feature for a realistic experience.
Tested on the personas my team defined through UX research, and continued to-iterate based on affinities from user feedback.
After learning our assignment and assigned team members, we took the time to set ourselves up for success.
We took the time to build a Functional Team Plan in Figjam and discuss our favorite parts of the process,
our least favorite deliverables and got to know each others origin stories.
We took the time to build a Project Plan as a group. We established a rough outline of deliverables,
the duration of each deliverable, who would be involved, and updated the progress for the team to check in on and refer back to.
After discussing our own pain points and frustrations with booking travel, we hypothesized that
Airbnb needed a new and efficient means in which to keep users informed about notable events going on.
Objective:
To Understand the pain points of traveling during city-wide events.
We conducted 8 user interviews with people about their planning processes, booking preferences, and pain points around traveling.
As a team we synthesized the results of our research as a group in Figjam using a method called Affinity Mapping.
Waze: Real time driving directions based on live traffic updates
Eventbrite: Event management and ticketing website. The service allows users to browse, create, and promote local events
Vrbo: Online vacation rental site where property owners can list their homes for rent, travelers can book them
Marketmaker: A Vrbo comparison tool that shows detailed data of the market’s average nightly rates for the coming year for both booked and unbooked properties (uses only data from VRBO)
Google Calendar: Google Calendar is a time-management and scheduling calendar service
Official City Tourism Websites
If there’s a large-scale event, holiday, or overall busy time in an area, Airbnb provides surge pricing alerts to hosts, not guests, but doesn’t provide information about why
Official city tourism websites and apps like Eventbrite effectively use calendar features to communicate notable events
Apps like Waze and Marketmaker provide helpful, real-time data collected from user input
The app Marketmaker has the potential to be a useful tool for hosts to reference market pricing and availability, but doesn’t collect data from any sources other than VRBO
After synthesizing our research, we developed a primary, secondary & tertiary personas, each with their own corresponding Problem Statement.
I was tasked with designing the Persona Deliverables for the project.
As a team, we completed 2 rounds of low fidelity sketching sprints and 2 rounds of mid fidelity wire frame sprints.
Strong design themes emerged, such as incorporating a calendar and map, creating new iconography/emojis in the airbnb style, and implementing UI cards for individual events.
Desired the alerts to happen earlier in the booking process
Were unclear about the type and scope of events, and where that information came from
Had difficulty finding the alerts through the host dashboard
Found the significance of the “flame” emoji confusing (intended to suggest a busy time)
Implementing alert notifications earlier in the booking process
Clarifying the type of events, specifically their magnitude, significance, and their source
Changing the “flame” emoji to a “ticket” emoji
Re-ordering the host flow
Changing the bell notification icon to be more prominent
Adding a host calendar feature
Adding extra notifications
Adding a heart (like/favorite feature) to event UI cards
Ideation
Research
- Participated in brainstorming session for User Interview Guide
- Conducted user interviews + affinity mapping
- Contributed ideas when brainstorming for comparative/competitive analysis
Participated in multiple rounds of Design Studio Sketching
- 2 Low Fidelity sketching rounds
- 2 Medium Fidelity Wireframe rounds
Designed and Built High Fidelity Prototype in Figma
-Seamlessly integrated new features into existing app designs
Collaborated with team to create wireframes (for mobile and web)
- Produced high fidelity mobile mockups
Conducted usability testing
- Sent out SUS questionnaire to participants after User Testing
Iteration
- Participated in Affinity Mapping User Testing results
- Implemented design changes to prototype based on user testing affinities
Documentation
- Collected and Organized all Figma and Figjam Devliverables into one hand off Document
